OTHERSIDE BREW LOUNGE WELCOMES GUESTS TO THEIR NEW LOCAL
In a never-before-seen airport hospitality experience, the Brew Lounge celebrates a combination of Western Australian craft beer, live music, arts and culture under one roof.
Designed to provide regional travellers and regular fly-in-fly-out workers with an authentically Otherside experience, guests will be treated to regularly-scheduled live music performances, rotating art installations showcasing the work of local WA artists, and a state-of-the-art audio/visual experience. Complimenting the brand’s wide range of award-winning craft beers will be a locally-sourced menu, available for takeaway or table service.
Contrasting other airport-based craft beer and hospitality offerings, the Brew Lounge leans heavily into frequent flyer visitation by creating a place for travellers to call their own - their new ‘local’. In an extension of their popular Otherside Beer Tycoons membership program, the venue offers patrons the chance to become ‘Flying Tycoons’, with members’ names displayed on venue bricks and benefits available at the Brew Lounge and all Otherside venues throughout Perth.
In a first-to-market extension of Otherside’s ecommerce platform, the venue will offer departing customers an option for home delivery of Otherside Brewing Co products, with deliveries able to be scheduled the same day as they return home.
Otherside’s Managing Director, James Legge said the team wanted to provide frequent flyers and regional tourists with an inspiring and uniquely West Australian pre-flight experience.
“We are very excited to see this project to come to fruition and for the gates to open to this unique experience for Western Australian travellers. With its impressive food and beverage offering, table service model, and representation of WA arts and culture, the Brew Lounge is an exciting new concept in aviation hospitality.
“We look forward to welcoming everyone in to sample our craft beers, the outstanding restaurant-quality menu and, of course, some live music.”
Perth Airport’s Chief Commercial and Aviation Officer Kate Holsgrove said that since opening more than 10 years ago, T2 had experienced more than a 50 per cent increase in passenger numbers.
“With passenger numbers continuing to grow we wanted to collaborate with a partner that would deliver a new, high-quality food and beverage option for our regional customers. The Otherside Brew Lounge provides a contemporary food and beverage hub in T2, offering a unique pre-flight venue with a dynamic personality and quality local craft beers on tap.”
Gary Brown, Managing Director at Delaware North added “Delaware North is thrilled to be partnering with Otherside Brewing Co. to open the Otherside Brew Lounge in Terminal 2 at Perth Airport. Featuring a locally curated and sourced full-service menu, this dynamic venue which will give travellers at Perth Airport a genuine taste of Western Australia’s incredible food and beer scene.”
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ABOUT OTHERSIDE BREWING CO.
Otherside Brewing Co is one of WA’s fastest growing and most awarded breweries. Otherside is a subsidiary of WA hospitality group Triple-1-Three, alongside Nowhereman Brewpub and live music venues Freo.Social and Mojos. Learn more at http://www.othersidebrewing.com.au.
ABOUT DELAWARE NORTH
Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests around the world, including at high-profile sports venues, airports, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today and reimagining tomorrow.
Learn more at http://www.delawarenorth.com
MEDIA CONTACTS:
Sarah Turnbull from St Creative PR, Triple-1-Three PR Consultant
M: 0423 881 272
Daniel White, Head of Communications Delaware North
M: 0423 350 011
Gemma Hunter, Senior Communications Specialist Perth Airport
M: 9478 8877