Perth Airport partners with JCDecaux for estate advertising
13 February, 2023
Perth Airport will continue to partner with JCDecaux to deliver out-of-home advertising platforms across the airport estate.
JCDecaux will provide the end-to-end management of the advertising portfolio across a variety of sites that are located within Perth Airport’s airport terminals, retail centres and road network.
Andrew Hines, Chief Operating Officer at JCDecaux said: “We are perfectly placed to continue to deliver exceptional outcomes for Perth Airport including the ability to trade programmatically across all digital assets.
“We will deliver a high quality, innovative, and commercially strong advertising portfolio and in partnership with Perth Airport will begin the process of implementing new and upgraded advertising assets across the estate.”
Perth Airport’s A/CEO Kate Holsgrove said that as Western Australia continues to reconnect with the world, the airport is a great environment for brands to inspire a vibrant and engaged audience.
“Our core International and Domestic markets are recovering quickly, and we are working closely with government, tourism, and industry so we are well-positioned to continue attracting new airlines and routes.
With more than 95% of visitors to Western Australia arriving by air, Perth Airport is uniquely placed to connect brands with multiple high-value segments, and we look forward to working with JCDecaux to realise this potential.”
The new Advertising Concession will commence on 1 August 2023 and follows a robust tender process.
- ENDS -
MEDIA CONTACT:
Corporate Affairs
Perth Airport
E: [email protected]